first 100 users · get early access

improve your spending habitsusing conscious friction.improveyour spending habitsusing conscious friction.

you thought it was a great deal but moved on quicker than the package arrived.

cognoscene is a free chrome extension that intercepts impulse buying by introducing conscious friction, giving you time to rethink an impulse purchase.

we're building cognoscene.a chrome extension that enables prudent spending habits using conscious friction, saving $700 - $1000 annually from shopping catastrophes.

first 100 get early access

cognoscene
intentional decisions · this month
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7
5 dropped · 2 continued · aug 2026
cognoscene

let's take it easy — leave the site if you don't need anything.

leave site
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cognoscene
act with prudence — checkout paused.
48 hours to decide with intention.
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click the 3 mockups to inspecttap the 3 mockups to inspect

see conscious friction in action

how cognoscene works.

observe how cognoscene enables intentional spending while leaving every purchase with you.

the problem · how it begins

unexpected impulses — mostly from social feeds. influencers selling you gadgets you don't need, still making you feel like you're missing out. you end up buying not just the gadget — but the case, the bundle, the accessories. shopping platforms are built to keep you spending.

“i spent nearly $290 on clothes because of fomo, and regretted it.”— adam h, founder of cognoscene

and you'll do it again. despite controlling yourself, the dopamine from social media and shopping makes checkout feel irresistible.

there's nothing to interrupt the urges when it hits you, leaving you prone to financially vulnerabilities & unnecessary purchase guilt.

hence, we built an extension to prevent you from shopping destructively using friction.

the proof.

the consequences can lead to financial harm.

reported by Malaysian & US respondents across surveys.

51%

of US respondents who spend impulsively reported going into debt in the past year.

YNAB / Harris Poll · US respondents · 2023 · impulsive spenders, n=1,945.
577,500

Malaysian respondents landed in debt after buying things they did not need.

Utusan Malaysia reporting AKPK · Malaysia · 2024 · 38.5% of debt-management respondents, n=1,500,000.
43%

of US respondents who had spent emotionally reported going into debt.

LendingTree / QuestionPro · US respondents · 2025 · emotional spenders, n=1,262.

these findings come from differently defined respondent groups and are not directly comparable.

founding beta waitlist

we invite you to test cognoscene.

improve Cognoscene to foster slow, happy prudence amongst millions of shoppers worldwide.

checking waitlist availability --

you're on the list.

we'll contact you through email when we finish building the extension. thanks and stay slow.

🍀

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